For brokerage principals · software licence

I went first. I de-risked it. Want it?

I’m Matt Punter. Over the last six months I moved my own finance businesses onto an AI blended workforce: Max AI Broker at the front, a licensed human at the gate, a compliance officer on every word. It cost me time, money and one incident I’ve written up in public. You don’t have to repeat any of it. The engine is built. You put your badge on it.

Book the onboarding demo See Max working first

Software licence only. Your licence, your aggregator, your lender panel, your brokers stay exactly where they are.

Why this exists

The question every principal is asking is not whether. It’s how, without betting the business.

Every brokerage is going to run this way. The enquiry answered at 11pm in your voice. The fact find taken in plain words. The file on the broker’s desk already drafted. The compliance record writing itself. The owner watching it move on a phone. That is not a prediction; it is what my offices do now.

The risk was never the technology. It was being first. Choosing the model, building the office, learning what the regulator needs, finding out what happens when a reminder loop has no cap. I’ve done that part on my own book, with my own licence on the line. What’s left for you is the easy half: decide, onboard, run.

I’d rather the whole industry got better at this than keep it to myself. So here it is.

What you get

Everything you would have had to build. Done.

This is the stack under your badge. Each line is something that exists, runs in my businesses today, and arrives configured for yours.

Max AI Broker, white labelledYour name, your voice, and a face: a digital human built for your brand, or an orb in your colours. Both are included and customised for your brokerage after you sign. Meets every enquiry, asks the fact find in plain words, routes to the right person on your team, drafts the first reply.
Six months to build
The office behind himDocument requests, lender shortlist on your panel, credit guide ready for signature, preliminary assessment headings, the submission pack. Drafted, waiting on your broker’s desk.
The part everyone underestimates
A compliance officer on every wordEvery outbound message read against the rulebook for your licence class (NCCP, Privacy Act, Spam Act, ASIC guidance). Pass, hold, escalate. On file for ASIC or AFCA.
Priceless the day you need it
The regulatory library5,744 citable sections from 17 primary sources, fetched from the publisher, checked monthly. Agents cite what they were shown; they do not advise.
Nobody builds this
The client pageWhere the file is, what is needed, upload, sign, ask. The record the client sees is the record you hold. No email chains.
Replaces the inbox
The broker desk and the owner’s boardFlags first, then files. Approve, edit, add, delete, send. The owner sees enquiries in, files moving, files stuck, by broker, by day.
Clarity, control, confidence
The controls that only come from going firstOne sending path. Consent on record before any message. Rate alarms. A permanent block list. A STOP that works inside a minute. Daily reconciliation against the vendor.
Learned the hard way
Flip360 membership alongsideThe second engine. Leads into your brokerage from the network (active income). Leads you already give away, paid at 75 percent of the fee (passive income).
Separate engine, same group
All of it, under your nameOne fixed monthly fee per brokerage. No per seat, no per lead, no share of your commission.
Your badge

What stays yours and what you subscribe to

Software only. Your licence, your clients, your brokers.

You own

The badge

Your brand, website and colours
Your voice: Max speaks the way your office speaks
Your face on the front: a digital human or an orb, built and customised for you after signing, included
Your ACL or credit representative status, your aggregator, your Credit Guide
Your lender panel and your compliance rulebook
Your brokers at the gate. Every client facing send is their click
Your clients and your data

You subscribe to

The engines

Max AI Broker, configured to your badge
The office, the desk, the client page, the owner’s board
The compliance officer and the regulatory library
The controls: one sending path, consent, rate alarms, block list, STOP, reconciliation
Updates as my own businesses find and fix things
Flip360 membership for the network, under Flip360’s own published terms

How it goes

Four steps. The first one is free and runs on your shape.

Leave your detailsThirty seconds, below. The office acknowledges within minutes.
Onboarding demoTwenty minutes with Matt on your own brokerage: your enquiry types, your team, your panel. Not a canned deck.
Badge, face and rulebook (after signing)Your name, voice, licensee details, lender panel and compliance class configured. Your face chosen and built: digital human or orb. Your brokers seated at the gate.
Switch onMax on your website. Shadow first, then live. The owner’s board from day one.

Why you can’t really lose

I’ve taken the risk out of the first move.

Nothing to buildYou subscribe to the engine Matt runs in his own businesses. No developers, no vendor shortlist, no twelve month project.

Your licence stays yoursSoftware only. You keep your ACL or credit representative status, your aggregator, your lender panel, your compliance obligations. Max never gives credit advice and never sends to a lender; your broker does.

Your brokers stay in chargeEvery client facing word is a human’s click. Max drafts; the licensed human decides. That boundary is designed, written down and measured.

One fixed monthly fee per brokerageNo per seat. No per lead. No percentage of your commission. Published on the walkthrough call, in writing, before you sign anything.

Walk before you commitThe onboarding demo runs on your own brokerage’s shape, with your words and your lender panel, before a dollar changes hands.

Matt went first, on his own bookASAP Capital and Punters Finance run on this engine today. TSC Mortgage Brokers goes live January 2027. The incident that shaped the controls is written up and public.

Step one

Book the onboarding demo.

Leave your details. Matt’s office acknowledges within minutes and books you twenty minutes with Matt on your own brokerage’s shape. One fixed monthly fee per brokerage · named on the call, in writing